Hidrogenesse - "El artista"


Although united by the most elemental of cultural vehicles (language), transatlantic bridges between independent artists from Spain and Hispanic America have always been hard to find, yet seem to gradually flourish with the facilities of the digital world. The news of Barcelonian indie scene mavericks Hidrogenesse teaming up with Txema Novelo and Vale Vergas Discos for their latest video and upcoming single on the label’s always idiosyncratic body of work is certainly one to be causing a certain commotion among music fans of Old and New World alike. Matter of fact is, we didn’t really muster the courage to properly review Hidrogenesse’s 2012 techno pop, intellectually dense concept album, Un dígito binario dudoso: Recital para Alan Turing, despite continuous warnings from Spain’s most trusted tastemakers. “El artista,” though, sees the duo turning up their accessibility levels (without sacrificing their inherent quirkiness) in order to turn in a Glitter-influenced, hook-centric rendition of the independent artist's worst nightmare: fund seeking. Shot in Paris, Txema Novelo’s characteristically contemplative and vintage lens here delivers a rather shaky and claustrophobic rendition of the crowdfunding experience. As it later loses itself in opulent close-ups of various bills, it leaves you with the subtle conclusion that seeking funds is, in and of itself, an art.

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